Realme asks the Indian government to classify smartphones as "basic products"

Due to the Coronavirus, some precautionary measures were necessary that led the national e-commerce to rationalize deliveries, postponing those connected to products defined as non-essential, which include our beloved smartphones. A measure that affects not only our market but also the international one, such as India, where some manufacturers have instead asked the government to review their choices, appealing to the authorities to allow them to deliver their devices via online platforms despite the 21-day lock down imposed to combat the spread of Coronavirus in the country.

Institutions such as MAIT and India Cellular & Electronics Association (ICEA) then drafted letters to the government calling for the restrictions on the transportation of components to be removed for both domestic and export operations.

Realme asks the Indian government to classify smartphones as "basic products"


MAIT, in its letter, proposed to the government to list e-commerce companies in the field of essential services so that deliveries of essential goods could be carried out in a "controlled logistics framework". On the other hand, the letter written by ICEA raises concerns about poor communication between the ministry of the interior and the state / district authorities, which led to the arrest of the movement of electronic goods.

Madhav Sheth, CEO of Realme India, said smartphones are a "gateway to other services", which could be invaluable in these difficult times. In addition to asking the government to allow them to sell their devices, it even adds the request for the possibility of their brand opening its service centers with safety precaution since it has received many requests from customers who need after-sales support. . A setback that for a young brand like Realme is decidedly counterproductive. And what do you think of it?

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