Let's take a moment's break from what are leaks and rumors and dedicate ourselves to a as much discussed as delicate topic. As we know many Chinese brands are somehow dependent on American services: we have seen how, in recent times, a company of the caliber of Huawei has been able to do little to resolve the bad fact of the ban imposed by the United Statesor rather by the president of the USA. Fearing a domino effect, however, other brands like Xiaomi, Oppo e Vivo they decided to form a "class action", but much bigger: they all joined against the Google Play Store monopoly. Let's see what it means and what the consequences will be.
Oppo, Xiaomi, Vivo and Huawei all united against the Google Play Store monopoly
The well-known newspaper Reuters has announced that the aforementioned companies, fearing the danger that Huawei has faced in recent times, have joined in order to form a platform which takes its name Global Developer Service Alliance (GDSA). The reason is easy to say: they want to find one valid alternative to the Google Play Store platform and avoid being cut off from the western market. For once under the same hat, all four brands will be able distribute their applications, music, games and much more in markets outside China, markets where until now this task was "assigned
From what is clear, the service could enter its operational phase in record time: Reuters says it will be available for March but the whole thing could overstep a lot cause of the virus who is bringing the souls of the Chinese to their knees.
One of the turning points to which this very interesting initiative will lead is a bargaining power of the four companies against Big G, power that would translate into one increasingly less dependence from the latter. It is not something that should be underestimated. Currently none of the four companies Xiaomi, Oppo, Vivo and Huawei have said nothing about itlet alone Google.
Another positive aspect that this movement could bring, will primarily benefit developers. Currently i developers on the Play Store are poorly incentivized to develop because of a overcrowding of their figure in the environment. By creating an alternative, in addition to a diversification of the market (which never hurts), they themselves will be able to see their own work more appreciated but above all they will earn more. In reference to this, it has been said: “Making it easy for developers to increase their reach across multiple app stores, Huawei, Oppo, Vivo and Xiaomi attract more developers and ultimately multiple apps".