Often when we talk about India we tend to approach the telephony sector to the concept of low cost. Especially if we talk about Oppo, many mistakenly think of the Realme sub-brand. We know thanks to the words of the CEO of the latter company that it is not a real sub-brand, how much a company that relies on the first for the production of its devices in India. To underline the fact that Realme is not "tied" in any way to Oppo (As Redmi and Xiaomi so to speak) there is what the latter has in mind of produce a large amount of smartphones in Indiathus decentralizing production and bringing it out of China.
Oppo weaves its strategy around "Made in India"
At the basis of this decision to decentralize production is the interest of the brand in the so-called Indian millennials. They represent a large market share and with the growing demand for mobile devices in the area, one moving factories it would bring a flood of money. In particular Oppo aims to manufacture 100 million units of smartphones by the end of 2020 and bring high-level technological products that meet the needs of Indian consumers, increasingly large needs.
"Other technological products" do not mean only new goods, but above all 5G e Internet of Things (IoT) to guide the next stage of growth in the country. The vice president of Oppo India Tasleem arif said: “India is a promising market for the 5G sector. India's new national digital communications policy (NDCP) presents a positive outlook for industry and country with the aim of create new digital infrastructures that support the next generation of digital services. "
The rand 5G is seen as the next battleground in the already vast telecommunications area, an area where service providers and smartphone manufacturers are waging a total war to prove their domain. Among these how not to mention Redmi and the sub brand of Xiaomi POCOPHONE. According to the latest IDC report, Oppo has 11.8% market share achieved in the third quarter of 2019 and the company also doubled its sales with one growth of 92.3% on an annual basis. Summit Walia, vice president of Oppo India said:
"We want to accelerate growth by continuing to focus on" Made in India "and we plan to produce 100 million units by the end of next year"
What do you think of this expansion?
