There is no universally valid ranking when it comes to the best companies in the world. Each ranking takes into consideration different and never equal aspects. Today we are talking about an important portal that deals with evaluating best companies in the world not only starting from its economic value, but also from the degree of user satisfaction. In particular what it is based on BrandZ and what differentiates it from others is the fact of focusing on different aspects such as the contribution of the brand in question in the area it covers (tech in this case) and calculation of the value for users and therefore appreciation. Well, Oppo it is the best in this.
He is not in first position, but Oppo is still at the top of the ranking: it is in fact the company that has the greatest growth (not only economic) worldwide
The ranking of BrandZ, in this case, take into account 50 Chinese companies that have always been present in the tech sector. We have poco ago talked about Xiaomi which is positioned in fifth position but Oppo, despite being twelfth in the standings, ranks first in terms of growth. Indeed with the 51% growth rate become reigning champion, at least for this year.
Indeed at the level of "Brand power score" does not shine: only 518 points compared to Xiaomi which has 1.098 and Huawei 1.938. But it is not the most important data: in fact if we consider the growth rate of all the companies in the ranking we can see how after ByteDance (which however does not deal directly with telephony) is the company with a 51% incremental rate. It's not bad at all, but let's try to understand why it didn't rank in the top 10. We have an idea and to understand it we have to see the politics of companies like Xiaomi. Considering the fact that this ranking takes note of how a user perceives a brand and how the latter satisfies the user himself, it goes without saying that Oppo will never surpass the colossus carried out by Lei Jun. In fact, unlike Xiaomi, Oppo it does not churn devices on devices to satisfy any market segment.
Good or not, we are happy with the goal. You?
Through | Xiaomitoday.it
